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![toronto-cannabis-3.jpeg](/static/7f4e10b07770900f68667d3a1eab873c/d3749/toronto_cannabis_3_b68558a68d.jpg)
![toronto-cannabis-1.jpeg](/static/71d672efcf13be2b4dafa6195d24efa7/16ca4/toronto_cannabis_1_86c8f8c08b.jpg)
![toronto-cannabis-2.jpeg](/static/ebe914793699d189d437a50a6352f32e/23e5f/toronto_cannabis_2_2c349d4266.jpg)
![Toronto Cannabis Authority](/static/mobile-dfaab8ab40d4547c7882af931284bf50.png)
![Toronto Cannabis Authority](/static/desctop-1fd2da1e39e447f3fc49baade56b317d.png)
![Toronto Cannabis Authority](/static/c7a2fc8facb18dd7eabc06671e371312/9422c/Toronto_Cannabis_Authority_main_9f3b539524.png)
Toronto Cannabis Authority
Category:
- Wordpress
CMS:
- WordPress
Technology:
- ACF
- HTML
Review
Online store from design in Figma with many interactive elements in JS to WordPress.
Services and scope
- UX Research and Strategy
- Design experience
- Art direction
- Visual design
- Creative direction
- Style guide
- Content Guidelines
- Front end development
- Technical consultations
Adaptive design
- Desktop
- Tablet
- Mobile version
Scroll to explore
![toronto-cannabis-3.jpeg](/static/7f4e10b07770900f68667d3a1eab873c/d3749/toronto_cannabis_3_b68558a68d.jpg)
![toronto-cannabis-1.jpeg](/static/71d672efcf13be2b4dafa6195d24efa7/16ca4/toronto_cannabis_1_86c8f8c08b.jpg)
![toronto-cannabis-2.jpeg](/static/ebe914793699d189d437a50a6352f32e/23e5f/toronto_cannabis_2_2c349d4266.jpg)
![Toronto Cannabis Authority](/static/mobile-dfaab8ab40d4547c7882af931284bf50.png)
description
Soon we will write the text and it will appear here
CHALLENGE
The challenge put forward by the Toronto Cannabis Authority was: "In 2021, we will have the best cannabis website in the world." In terms of content, structure and overall usability, develop a website in such a way that it reflects the brand, technology and activities very well, while remaining commerce-leading with ambitious goals.
RESULTS
- Increase in website traffic by 13%.
- 18% increase in new users.
- Time spent on website after search increased by 134%
OUR APPROACH
The task was ambitious, and the task ahead was difficult. We assembled a project team with diverse skill sets to research, brainstorm, build, iterate and execute with the goal of building a model website in the industry. To maximize positive user interaction, in addition to a mobile-optimized layout and user-centric design, we enriched the website with a number of trendy features that work harmoniously together. Such as :
- - Personalized offers, alerts and coupons.
- - A product recommendation tool that helps customers find the right product according to their needs without using any technical terms.
- - Smart predefined product comparison to identify the difference effortlessly.
![1.jpg](/static/89bc3a939ef84cfd54e807cc6c557d76/ebf3e/1_b9d753fd7e.jpg)
![2.jpg](/static/f44b9eded6cacd92decd91f4404d78f8/09ab0/2_69d7f1580e.jpg)
![3.jpg](/static/e0add5dd99bf32a371835eaf51c525de/277c1/3_1e2335db84.jpg)